Growth advisory for €1–10M businesses & business units

You built it to €1M.
Scaling to €10M is a different craft.

SCALECRAFT works alongside the people who own a €1–10M P&L — founders of independent businesses, and leaders of brands, product lines, or country markets inside larger organizations — to remove the bottlenecks that stall growth.

Take the 2-minute Scale Scorecard → Book a discovery call

Free & instant — see exactly where your business stands on the five drivers of scale.

30+International brands
90%Market share built
47%Of global sales, one market
9 yrsLeading the Spanish market

Experience earned inside 30+ international brands, including

L'OréalCoca-ColaJohnson's BabyDurexLa Roche-PosayWellaJack Daniel'sBallantine'sDonat MgOpelGrundig

The plateau is predictable

Why growth stalls between
€1M and €10M

What got you here was hustle, instinct, and being everywhere at once. Past €1M, those exact strengths become the ceiling. Three patterns show up in almost every business we audit:

Everything routes through the founder

Every decision, deal, and fire still lands on your desk. The business can't grow faster than your calendar — and your calendar is full.

Revenue rests on too few pillars

A handful of clients, one channel that works, pricing set years ago. It pays the bills — and it makes the next €5M structurally impossible.

Operations built for a smaller company

Processes live in people's heads, hires are reactive, and reporting tells you what happened — never what's coming. Growth amplifies the chaos.

Inside a larger organization? The same plateaus stall brands, product lines, and country markets stuck between €1M and €10M. SCALECRAFT works the same way for the leaders who own those P&Ls — because the founder's seat is wherever the responsibility sits.

How we work with you

Four ways in, one direction: up

Most clients start with the Diagnostic and progress from there. Every engagement is led personally by the founder — never delegated down.

Start here · Fixed fee

Scale Diagnostic

A four-week deep audit of your revenue engine, operations, finances, and org. You get a scored readiness report and a prioritised 12-month roadmap — yours to execute with or without us.

For: founders who want clarity first

Revenue · 3–4 months

Growth Architecture

We rebuild how your business makes money: positioning, pricing, channel strategy, and a sales process that doesn't depend on the founder closing every deal.

For: strong product, stalled revenue

Operations · 4–6 months

Operating System for Scale

Org design, leadership hiring, process documentation, and a management rhythm with real KPIs — so the business runs on a system, not on memory and heroics.

For: growth that's outrunning the team

Ongoing · Retainer

Advisory Retainer

Board-level counsel on tap: monthly strategy sessions, decision support on hires, deals and financing, and a senior sparring partner who knows your numbers cold.

For: founders scaling past €5M

The method

Diagnose. Design. Embed.

No 80-slide decks that gather dust. Every engagement — whether a four-week Diagnostic or a six-month rebuild — follows the same three-phase arc. Only the depth changes.

Diagnose

We pull apart your numbers, interview your team, and shadow how work actually flows. The output is the one constraint that matters most right now — not a list of forty.

Phase 1 · Find the real constraint

Design

Together we build the fix: the pricing model, the org chart, the sales playbook. Designed with your team in the room, so it fits your business — not a template.

Phase 2 · Build & decide

Embed

We stay through implementation: coaching your leaders, tuning the system against real results, and handing over a business that holds the gains after we leave.

Phase 3 · Implement & hand over

Track record

Built once already: from market entry
to 90% market share

SCALECRAFT's advice isn't theory from the outside. It comes from 25+ years operating inside international brands — and one nine-year climb that proves the method.

ABI market share · MESI · Spain 90%

The flagship case: MESI in Spain

After entering the Spanish market in 2015, founder Primož Verbič built MESI Medical's ABI diagnostic devices from a standing start to 90% market share. By 2024, Spain delivered 47% of the company's global sales across its full diagnostics portfolio — for a company selling into more than 50 countries.

Spanish healthcare sales run through public tenders — a market won on positioning, clinical evidence, distribution, and disciplined process, not discounts. The climb demanded every discipline of scaling in sequence: positioning, distribution building, key account and tender management, and a country P&L owned end to end. The same sequence now drives every SCALECRAFT engagement.

47%

of 2024 global sales

50+

country footprint

9 yrs

sustained climb

Primož Verbič, founder of SCALECRAFT Advisors, on a call

Founder · SCALECRAFT Advisors

Primož Verbič

An operator's CV, not a consultant's deck.

More than 25 years inside 30+ international brands — carrying quotas, owning country P&Ls, building distribution from zero, and answering for results rather than auditing them from the outside. The operator's track record is backed by an Esade executive master and kept deliberately current — with 2025 certifications in AI and private equity — on the two forces reshaping how businesses scale today.

  • Master in Corporate Executive ManagementEsade · 2023
  • No Code AI and Machine Learning: Building Data Science SolutionsMIT Professional Education · 2025
  • Private EquityImperial College London · 2025
  • Postgraduate Diploma in Development ManagementThe Open University, UK · 2009
Country management Sales management Key account management Distribution building Market development Positioning Marketing management Media planning & buying Product management Commerce & trade PR & communications Event management Creative project management

Free assessment

How ready is your business to scale?

Five questions, two minutes. The Scale Scorecard measures your business against the five drivers we audit in every engagement — and tells you which one is holding you back.

Your score across the five drivers of scale, benchmarked against €1–10M businesses
The single constraint most likely stalling your growth right now
A tailored first move you can act on this quarter — no call required

Question 1 of 5

Start a conversation

Tell us where you're stuck

A few details help us put the right advisor in the room. We reply within one business day — with a point of view, not a sales pitch.

①30-minute discovery call. We listen, ask hard questions, and tell you honestly whether we can move the needle.
②No juniors, no hand-offs. You work directly with the founder — the same person behind the 90% case.
③Confidential by default. Your numbers and plans stay between us.

We reply within one business day. Your details are never shared.

Request received.

Thank you — the founder will be in touch personally within one business day to schedule your call.